Print, radio and TV ads and public service announcements combine our writing, marketing and creative skills. We also team with AdLib, a Eugene ad agency, to ensure proper placement and the best rates for our clients.
To create top-of-mind awareness ads that would draw potential volunteers, we did our research, including a focus group and telephone interviews. Then we developed two ads: one for “action” audiences; the other, for those moved by “heart” messages. Usage alternated each week, resulting in calls every time they ran.
We worked with EHA’s designer to create inside-front-cover half-page magazine ads that were definitely not “business as usual.” we suggested graphic elements, layouts, checked for details like complete images and font sizes/types, and supervised production. Ole Blue and his compatriots were a howling success!
Shoppers know the Jody Coyote brand. So when parent company Oak Patch Gifts held a warehouse sale, we grabbed the attention of newspaper readers with our ad – and then got out of the way of the savvy, fashionable bargain hunters who swarmed the sale!
Marilyn Milne did a fantastic job of enterprising and communicating TrackTown 2012 story ideas and information to me. Once we picked a story, she quickly scheduled the interviews and provided the necessary background. She was equally enthusiastic and helpful whether it was information she needed to get out to the public or a story that I enterprised. It was obvious that she was extremely organized and efficient.