Media Relations

We know which stories will resonate with reporters. We know how to pitch ideas that meet clients’ goals. We conduct successful media training so our clients make the most of their media time. The result is a placement that works for the company and the media. Take a look at these examples.


Capitalizing on News

Willamette Family‘s Buckley House nurses were first on the scene of a tragic accident. Their experiences made a good follow-up story to the main news, and Public Relations Services made sure the article was a focus on their professionalism and compassion. The resulting top-of-the-front-page story was a good reflection on Willamette Family and its staff.

Media Relations & Crisis Communications

Media relations played a key role in crisis communications when Lane Individual Practice Association (now Trillium Community Health Plan) was questioned about its management of the Oregon Health Plan in Lane County. With the guidance of Marilyn Milne at Public Relations Services, LIPA saw editorials in The Register-Guard move from negative to complimentary. Terry Coplin, LIPA’s then-CEO, says, “I would recommend Marilyn for any type of project regarding the management of communication through media relations.”

Placing Products in Trade Publications

Being included in a national trade magazine doesn’t just happen. Staff at Public Relations Services knows how to use news releases to pitch timely, relevant content, which results in the type of coverage we achieved for the Jody Coyote and Camp Grandma product lines of Oak Patch Gifts.

Pitching a Feature Story

When KirkBuild designed and remodeled a work-of-art/home for its client, Public Relations Services connected the firm with The Oregonian’s feature section on homes. Now, that targeted audience knows that KirkBuild can design, custom-build or remodel for them, too. KirkBuild maximized the media attention by posting the story on its website and linking to it on social media.

Focus on an Organization’s Program

This three-page Register-Guard story focused on a Serenity Lane recovery program and its director. Our most complete media relations success, the article worked as a feature story, spotlight on the program, reinforcement for the counselor and recruitment of new patients from around the country. Public Relations Services received a letter of thanks from Serenity Lane’s Board of Directors.

Client Testimonials

Interested in working with us?
Check out some of our client testimonials below!

Working Partner

Serenity Lane

“Marilyn Milne is the consummate professional. She has been a working partner with us for many years. She coordinates our public relations strategies, helps with crisis response, and is very effective with media relations. We consider Marilyn to be part of our team.”

Larry Bradley, Vice President of Development, Serenity Lane

Understand and be Understood

Kaiser Permanente

“Marilyn Milne has been an essential guide assisting Kaiser Permanente’s entrance into Lane County. Strategic work has included stakeholder identification and management, message development and media relations. She has also crafted bylined articles and assisted with event planning. I highly recommend Marilyn to anyone who wants to understand and be understood in Lane County.”

Michael G. Foley, Public Relations Manager, Kaiser Permanente

Strategic Media Relations

Willamette Family

“Marilyn has worked with Willamette Family on several media/public awareness projects and has provided outstanding services with exceptional results. Her array of community connections have facilitated tremendous television and print media exposure for our not-for-profit agency.

Marilyn understands the complexity of human service programs and engages in the strategic planning that is required to provide information to our community and to those who seek our services. She is reliable, easy to work with, and produces exceptional results!

Susie Dey, MSW QMHP, Executive Director, Willamette Family Treatment Services

Tremendous Asset

Volcano Ad Agency Partner

“Marilyn put together a concise, comprehensive media training session for us and our client that not only taught us all we need to know, it had our client gushing with gratitude. Negotiating the media morass can be daunting and Marilyn helped our client understand how to maintain control and power in the spotlight. Her skills and knowledge are a tremendous asset for anyone facing a public relations issue.”

Joy Archer, co-owner, advertising agency

Wealth of Experience

Serenity Lane Director of Marketing

“Serenity Lane has had the pleasure of working with Marilyn Milne since 1998 when we hired her to organize Serenity Lane’s 25th anniversary celebration. It was a huge success! Marilyn has done a fine job as community liaison with the City of Coburg as we move forward with building the new Serenity Lane campus there.

She writes news releases, oversees media relations and has been a great “secret shopper” for us too. She writes profiles for our annual community benefit report and our alumni newsletter, plus newspaper columns to support one of our branch locations. In addition, she plays a major role in our yearly Community Awards Breakfast. She serves on Serenity Lane’s marketing committee and a subcommittee developing our five-year marketing plan.

Marilyn is a trusted advisor to our president and CEO, as well as our vice president of development and me.

Marilyn brings a wealth of experience to every assignment. She is professional, ethical, conscientious and effective.”

Mary Daniels, former Marketing Director, Serenity Lane

Organized and Efficient


“Marilyn Milne did a fantastic job of enterprising and communicating TrackTown 2012 story ideas and information to me. Once we picked a story, she quickly scheduled the interviews and provided the necessary background. She was equally enthusiastic and helpful whether it was information she needed to get out to the public or a story that I enterprised. It was obvious that she was extremely organized and efficient.”

Kris Seibel, TV assignment editor

Perfect Professional

University of Oregon

“Your help before and during the Olympic Trials was incredible. You proved to be the perfect professional for this role…You exceeded all our expectations and I hope we get to work together again.”

Julie Brown, former Senior Director of Communications, University of Oregon