The Oregon Optometric Association wanted legislators' attention. Public Relations Services created a series of low-cost, low-tech postcards, each with a unique style, color, size and content, and mailed once each week to legislators' homes before the session began. A similar set went to targeted media. Result: open doors and media coverage, and the bill passed.
Serenity Lane’s plan to build an in-patient treatment facility in Coburg required rezoning of the site. Neighbors had fought other businesses' plans but Marilyn Milne improved communications with them, and the rezoning was approved. Marilyn won a Grand Award in the 2008 APEX national competition, with a judge saying, "Wow. An impressive example of how a public information campaign should be run." Marilyn provides other PR services for Serenity Lane, such as counsel, media relations and arranging speaking engagements.
Court Appointed Special Advocates needed more volunteers to serve as the voices of abused children. Public Relations Services turned a volunteer's account of her CASA experience into a 5-part e-mail that piqued the interest of employees at supportive businesses. With a customized close that urged participation, the very first e-mail made the phone ring immediately after it was sent!
Kaiser Permanente hired Marilyn Milne to provide local advice and counsel. As its PR manager says, "(She) has been an essential guide assisting Kaiser Permanente’s entrance into Lane County." Counsel, community relations and media relations continue. It's a healthy relationship!