Click through these examples of projects and work done by Public Relations Services.
Then give us a call at 541.344.7989 or e-mail Marilyn by clicking here.
The physicians at Kaiser Permanente’s Downtown Eugene office produce monthly newspaper columns on a variety of localized health-related topics. Marilyn pitched the column concept and coordinates with the features editor. Marilyn researches each topic, interviews that month’s author, writes the draft column and makes edits based on the feedback. The subjects vary widely; the accurate representation of the physicians’ viewpoints does not.
Our client, Parenting Now!, grew a new website with our assistance. We raised the site to new capabilities: more content; rotating slides; easy-to-find information; a clean, modern style; and search engine optimization.
Willamette Family‘s Buckley House nurses were first on the scene of a tragic accident. Their experiences made a good follow-up story to the main news, and Public Relations Services made sure the article was a focus on their professionalism and compassion. The resulting top-of-the-front-page story was a good reflection on Willamette Family and its staff.
With three weeks until its launch, we stepped in to finish the Sanipac site’s first upgrade. Our goal was to create a user-friendly site with search engine optimization. Public Relations Services staff managed the site through two more revisions and eight years of site revisions and real-time edits.
Court Appointed Special Advocates needed more volunteers to serve as the voices of abused children. Public Relations Services turned a volunteer’s account of her CASA experience into a 5-part e-mail that piqued the interest of employees at supportive businesses. With a customized close that urged participation, the very first e-mail made the phone ring immediately after it was sent!
When a Portland optometric group built its own facility, staff at Public Relations Services organized a construction party, complete with invitation on blueprint paper and food and favors in construction hats – and we did it all long-distance! Our detailed instructions even explained how to safely transport helium balloons.
The 2012 Olympic Trials – Track & Field, held in Eugene, was Marilyn’s personal steeplechase, pole vault and 100-meter dash! Before and during this high-profile event, she was the community relations and media relations contact, working successfully with UO and TrackTown12 staff as well as neighborhoods, businesses, the City of Eugene and LTD – plus local and national media.
When the University of Oregon School of Journalism and Communication held its Hall of Achievement induction, we developed the invitation and added credit card payment; created a decor that hotel staff declared, “The best we’ve ever seen”; developed video profiles of the honorees; wrote copy and sold ads for a keepsake booklet; and provided on-site supervision.
We organized Serenity Lane‘s 25th anniversary “garden party,” creating everything from photo displays to decorations and handling everything from music to city parking permits to scripts for speakers. The successful work by Public Relations Services on this reception set Serenity Lane on the path to another great 25 years!
Staff at Public Relations Services worked with EHA’s designer to create inside-front-cover half-page magazine ads that were definitely not “business as usual.” We suggested graphic elements, layouts, checked for details like complete images and font sizes/types, and supervised production. Ole Blue and his compatriots were a howling success!
To create top-of-mind awareness ads that would draw potential volunteers to CASA, staff at Public Relations Services did the research, including a focus group and telephone interviews. Then we developed two ads: one for “action” audiences; the other, for those moved by “heart” messages. Usage alternated each week, resulting in calls every time they ran.
New logo, new benefits plan, national design award. We took elements like the names of virtually all of the county’s physicians and strong berry-red color, added simple text and a gloss coating, and created a great first impression of a new organization.
To freshen a healthcare organization’s logo and provide a versatile foundation for the logos of its subsidiaries, we created a green flowing line that echoes the water and mountains of the service area while hinting at progress. Designs for subsidiaries were variations, all in the same green. Public Relations Services also coordinated the naming and logo development for the subsidiaries.
Forget the envelope! To reach an optometric physician’s patients, we divided the client list into common interests – parenting, older adults, etc. – and created oversized postcards full of information relevant to their particular interests. The embossed masthead in foil, combined with brown ink, cream cardstock and simple illustrations, created a good impression and kept the eye doctor in touch with his patients.
Asked to develop a brochure for Japanese parents about an Oregon school district’s foreign student program, Public Relations Services researched Japanese design preferences and knowledge of Oregon. The result? Many small photos throughout the brochure, plus a map showing the school district’s location in relation to Pendleton, the site of a then-popular Japanese television show.
Sanipac, the area’s largest garbage hauler, used its newsletter to tell commercial and residential customers about recycling. Public Relations Services won a national award for our highly readable newsletter concept, which included separate editions for each type of customer, standing features, and seasonal colors and illustrations.
Marilyn and her team created three versions of the same Sanipac newsletter because the readers had different interests: commercial customers, and residents of Springfield and Eugene. Readability made it a popular, award-winning newsletter, whichever version the customer received! Click here to view a PDF version of the residential edition of the quarterly newsletter.
We played with water for a Eugene Education Foundation invitation to a supporters’ salmon barbeque at a museum’s rivers exhibit. We described “students… swimming in waves of knowledge, thanks to the river of support you have generated.” We even specified “water provided.” We weren’t all wet: Public Relations Services won a national design award!
To create Employers Health Alliance’s brochure, we focused on two points: the plan’s customizability and the advantage of having virtually all Lane County physicians as panel members. Simple text accompanied strong design. Result? A national award for the brochure and early sign-up of EHA’s first clients.
When five alumni of the University of Oregon School of Journalism and Communication were inducted into its Hall of Achievement, we researched, interviewed and wrote profiles on each of them. Public Relations Services staff also wrote the scripts for the video profiles and the Dean’s introductory comments. Finally, we wrote a news release that generated coverage.
Media relations played a key role in crisis communications when Lane Individual Practice Association (now Trillium Community Health Plan) was questioned about its management of the Oregon Health Plan in Lane County. With the guidance of Marilyn Milne at Public Relations Services, LIPA saw editorials in The Register-Guard move from negative to complimentary. Terry Coplin, LIPA’s then-CEO, says, “I would recommend Marilyn for any type of project regarding the management of communication through media relations.”