Category Archives: Other

Ad for Healthcare Group

Ad for Healthcare Group

Staff at Public Relations Services worked with EHA’s designer to create inside-front-cover half-page magazine ads that were definitely not “business as usual.” We suggested graphic elements, layouts, checked for details like complete images and font sizes/types, and supervised production. Ole Blue and his compatriots were a howling success!

Sale Ad for Wholesaler

Sale Ad for Wholesaler

Shoppers know the Jody Coyote brand. So when parent company Oak Patch Gifts held a warehouse sale, Public Relations Services grabbed the attention of newspaper readers with our ad – and then got out of the way of the savvy, fashionable bargain hunters who swarmed the sale! Continue Reading

Ad to Recruit Volunteers

Ad to Recruit Volunteers

To create top-of-mind awareness ads that would draw potential volunteers, staff at Public Relations Services did the research, including a focus group and telephone interviews. Then we developed two ads: one for “action” audiences; the other, for those moved by “heart” messages. Usage alternated each week, resulting in calls every time they ran. Continue Reading

Postcard for Healthcare Professional

Postcard for Healthcare Professional

Forget the envelope! To reach an optometric physician’s patients, we divided the client list into common interests – parenting, older adults, etc. – and created oversized postcards full of information relevant to their particular interests. The embossed masthead in foil, combined with brown ink, cream cardstock and simple illustrations, created a good impression and kept the eye… Continue Reading

Brochure for Specific Audience

Brochure for Specific Audience

Asked to develop a brochure for Japanese parents about an Oregon school district’s foreign student program, Public Relations Services researched Japanese design preferences and knowledge of Oregon. The result? Many small photos throughout the brochure, plus a map showing the school district’s location in relation to Pendleton, the site of a then-popular Japanese television show. Continue Reading

Customized Newsletters

Customized Newsletters

Sanipac, the area’s largest garbage hauler, used its newsletter to tell commercial and residential customers about recycling. Public Relations Services won a national award for our highly readable newsletter concept, which included separate editions for each type of customer, standing features, and seasonal colors and illustrations. Continue Reading